SERVICES / PAID ACQUISITION
Put your budget behind buying intent.
Clicks are only useful when they lead somewhere. We plan search campaigns around what your buyers are trying to solve, then connect the ad, landing page, and next step.
FROM SEARCH TO INQUIRY
The landing page is part of the campaign.
An ad can bring the right person to your website, but the page still has to answer their questions. The offer, wording, and next step should match what they searched for and what the ad promised.
We look at that journey as one piece of work. Keywords and exclusions shape who arrives. The page explains the service. Tracking helps show whether visitors take the action you intended, so decisions can be based on more than clicks.
What we can help with
- Search campaign structure and keyword research
- Ad copy and landing page recommendations
- Conversion tracking setup within the agreed scope
- Budget monitoring, search term reviews, and performance reporting
How the work takes shape
Set a useful conversion
We agree what counts as an inquiry and what the campaign is meant to achieve.
Build and launch
We prepare keywords, exclusions, ads, and tracking for your approval.
Improve the economics
We review search terms and conversion data, then make changes based on the evidence.
A clear scope. Realistic expectations.
Advertising spend is separate from agency fees unless your proposal says otherwise. Campaigns run in the accounts agreed with you. Costs and results vary with competition, budget, offer, and conversion quality.
What we look at during campaign reviews
- The searches that triggered the ads and whether they match buying intent.
- How ad wording and landing page content work together.
- Which actions are counted as conversions and whether tracking is working.
- Where spend can be reduced, tested, or redirected within the agreed budget.
A common question
Should we advertise every service from the start?
The first question is which offer has the clearest audience, buying intent, and next step. A focused starting scope can make it easier to understand the response before expanding into more services or audiences.
LET’S TALK
What would a better pipeline look like?
Tell us what you sell, who you want to reach, and where growth feels stuck. We’ll use that as the starting point for a practical conversation.